https://www.megansandersxd.com/pager daily 0.75 2025-02-07 https://www.megansandersxd.com/homepage daily 1.0 2025-02-25 https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/8f66da27-6213-4fa0-9e89-f9ba2b035fa3/DFS_FCB_+Payments+Discovery+%26+User+Journey+-+Autopay.jpg Home Page - Discover Card Payments Experience We used service design principles and methods to evaluate the current payments experience and recommend solutions for design, performance, and compliance. https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/d0ccd319-b5f5-428c-ae78-ae18a3471f2c/ACH+RDL.png Home Page - Discover Card New Cardmember Journey We collaborated with stakeholders and technology to create a new strategy for onboarding cardmembers to the Discover digital ecosystem. This experience will be the first to incorporate the new DFS digital design language. https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/b5884a86-713d-4f25-97b8-9e7684e4dc54/headshot.png Home Page - About Me Before my final semester at the Missouri School of Journalism, I was fortunate enough to discover content strategy and UX design. Through incredible mentorship and guidance, I learned the core principles and processes of user centricity. That spark led me to agency design teams at FCB, Leo Burnett, and Digitas. Chicago is my home. I am an obsessive sports fan of Da Bears, Blackhawks, Bulls, and especially the White Sox. When I’m not working, you’ll find me enjoying live music or staying active with weightlifting and gravel biking. https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1738875682470-W3QOANIRCKYVG4HYVSFW/Discover.png Home Page https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1738875682515-WM4TY1D4WPGCFAV6KQDG/Nextera.png Home Page https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1738877423232-F3S0DLVN1B5G824IAXP4/McDonalds.png Home Page https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1738877432339-L4ANV8PS2L9REYAO2FJ3/Pfizer.png Home Page https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1738877767643-NIZ8EC99XX8QQLV8IFUJ/JJ.png Home Page https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1738877892752-53FYLMUAEM2LRXQZHR8Q/marlboro.png Home Page https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/accd54c7-5f88-497c-914b-581da655704c/MSXDLogo.png Home Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.megansandersxd.com/marlboro-rewards-newly-enrolled-experience daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1612214122085-YJF51UWVROOWTYT9KO4G/Rewards+-+Mobile.png Marlboro Rewards Newly Enrolled Experience - We identified 3 main competitors (Swisher Sweets, Dutch Masters, and Backwoods) and assessed how successfully each brand site met customer needs. Email & Phone Number Entry Screens https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1612215986094-WMQVO3TH8V19UHT5QZU7/SMS+-+Expanded+-+Edit-Entry+State+-+Button+Inactive+-+Desktop.png Marlboro Rewards Newly Enrolled Experience https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1612216038902-AV5D9SLTLHK971CXTETP/Email+-+Expanded+-+Edit-Entry+State+-+Button+Inactive+-+Desktop.png Marlboro Rewards Newly Enrolled Experience https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1612216113321-V2C7OVXPX8VQJMLPKY1A/Email+-+Don%27t+Forget++-+Mobile.png Marlboro Rewards Newly Enrolled Experience https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1612272955706-JZJ2PVJHIAGBS33UVMBR/Mural1.png Marlboro Rewards Newly Enrolled Experience https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1612272956915-Q7G80OGFXFLRV6RJHBBP/Mural3.png Marlboro Rewards Newly Enrolled Experience https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/1612211261242-7JO0EV9KYX54IOINMLU4/UserJourney.png Marlboro Rewards Newly Enrolled Experience User Journey Map Digital Output https://www.megansandersxd.com/discovery daily 0.75 2025-02-06 https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/a2034382-e0d7-4a07-aa27-f8b67af0ef38/Nextera.png Discovery - NextEra Energy Scoping Background: NextEra Energy briefed our team asking for updates to their investor facing corporate website. In addition to short term authoring updates, we educated them on the Double Diamond process and completed diagnostic evaluations of their digital ecosystem. My Role: Team Lead & Contributor Activities: Competitive Evaluation ▪️ Heuristic Evaluation ▪️ Stakeholder Interviews Outcome: Additional digital scope for full website redesign was built into existing agreement for upcoming year. https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/4d8b1cda-3298-4386-8201-420819712ade/ZYN.png Discovery - ZYN.com Redesign Background: We worked with Swedish Match’s ZYN brand team to determine best path for redesigning and replatforming ZYN.com to AEM. My Role: Team Lead & Contributor Activities: Stakeholder Interviews ▪️ Prioritization Workshop ▪️ Information Architecture ▪️ Card Sorting Outcome: Clarity on creative goals and alignment between brand and technology stakeholders on scope of MVP. https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/3ecd20fd-b9a3-4552-9328-e1b88570b138/Discover.png Discovery - Discover Card Payments Flow Background: Discover Financial Services requested direction in enhancing their Payments flow for greater usability and legal compliance. The scope included both mobile and browser touchpoints. My Role: Team Lead & Contributor Activities: Competitive Evaluation ▪️ Heuristic Evaluation ▪️ Secondary Research Review ▪️ User Journey Creation ▪️ Prioritization Workshop Outcome: After reviewing and workshopping opportunities, additional briefs were created to address most urgent and high priority issues. https://www.megansandersxd.com/uxr daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/74a954bc-8b9b-4a8d-adb2-7991ce01b393/Spend+Analyzer.png UXR & Measurement - Spend Analyzer Background: DFS briefed us for a refresh of their online spending analysis tool. Once we received conceptual design approval, we organized remote, self-moderated usability research on Userlytics. My Role: Team Lead Activities: Test Planning ▪️ Synthesis ▪️ Results Presentation Outcome: Backlog of future state https://images.squarespace-cdn.com/content/v1/5d5591b7548d4400017941f3/e5fbbb41-d3ea-4c41-851a-74882df6410a/ACH+RDL.png UXR & Measurement - New Cardmember Journey Background: We engaged with DFS to redesign their app onboarding journey with a new digital design system. We partnered with their insights team and a research agency to prototype and validate a personalized user journey with 12 users in 2 rounds of research. My Role: Contributor/Collaborator Activities: Research Requirements Definition ▪️ Stakeholder Interviews ▪️ Design Workshop ▪️ Prototyping Outcome: A new app onboarding experience validated by customers that will launch in 2025